The goal of product listing is to ensure that each section the buyer goes through should lead them towards a better understanding of why they should or should not buy this product and whether the product meets their particular needs. Your listing, therefore, needs to be search-friendly and ideally unique.
Product Title
The title should be ample enough to guide the user towards buying (or not buying) your product according to their requirements, including all the necessary information is essential. It would be the same information a user would want to see when browsing online for a product. These are product specific details, for instance, brand type, model number/ code, size of the object, the quantity, actual product color, storage capacity, etc. The aim should be to include all relevant keywords and remember that you are writing for humans and not robots. The words you use should be relevant to the product and not only for SEO purposes. Here is a good example of a product title: “Bluetooth headphones, Anker Wireless Headphone, Bluetooth 4.1 magnetic wireless stereo sound buds with Slim lightweight, waterproof sport Headset with mic, works with iPhone, iPad, Samsung, Nexus, HTC, echo and more.”
Product Images
In most cases, we advise that product pictures be taken with a white or plain background, in order to give users a better view of what they are buying. The rest of the images, the product should be viewed from different angles. Lastly, an image, including the packaging of the product, should also be included. Another important aspect while uploading these images is the size of the product. It is vital that your images depict the correct size of your product since uncertainty or ambiguity will lead to negative feedback. One of the most commonly expressed complaints by customers is, “It’s much smaller than what I was expecting!”.
Key Product Features
While writing these key product features, keep in mind what you would want to read as a buyer yourself: put yourself in the customer’s shoes. Walk them through the benefits that they may experience while using your product. Use well-written bullet points to highlight the key features of your product. Though, the length of the bullet points depends largely on what category of the product that you’re selling, don’t write overly long sentences; be precise but eloquent. Prioritize your bullet points from the most relevant or necessary to lesser ones and keep them short, to around 5 bullet points.
Product Description
Use precise and to-the-point sentences to make it easier for potential buyers to read. You can include any essential details about the product or company here. However, make sure not to exaggerate your description or falsely portray your product. This will only lead to bad reviews and discourage customers.
Keywords
Product Reviews
Product Rating
